The challenge

A growing population puts pressure on our natural resources and causes an increased emission of greenhouse gases. To ensure a sustainable economic growth for future generations, we need to switch from a linear to a circular economy. This entails preventing waste by reusing or recycling products and materials, thus minimising residues that must be burned or disposed on landfills.

The potential

Within 2030, a transition to a circular economy in Norway is estimated to create 50.000 new jobs, reduce carbon emissions by 7 % and improve the trade surplus by 2 % of GDP (ref. Roadmap for Circular Economy – European think tank Club of Rome). A circular economy is also key to fulfil the Paris agreement on climate change, COP21, and UNs sustainability goals. The European commission has proposed a Circular Economy Action Plan, released in December 2015.

“No Waste!”

No Waste! is a business and innovation cluster aiming to help with the transition to a circular economy. Our vision is a carbon neutral society with no waste. We will work with projects that investigate how to reduce the total amount of waste and the overall carbon footprint, as well as creating new business models, products and services from what we regard as waste today.

Two nodes – Tønsberg and Tofte

Today our projects are located in two areas; Tønsberg (The Magic Factory) and Tofte (Statkraft business Park). We will cooperate with companies and organisations outside this region, in order to strengthen our research and innovation capabilities for global competitiveness. By stimulating a sustainable business growth within the circular economy, we aim to create new jobs and attract new green business to our region.

What does a circular economy entail?

This video from the Ellen MacArthur Foundation explains in an easy manner what the term means: