The challenge

A growing population puts pressure on our natural resources and causes an increased emission of greenhouse gases. To ensure a sustainable economic growth for future generations, we need to switch from a linear to a circular economy. This entails preventing waste by reusing or recycling products and materials to minimise residues that must be burned or disposed on landfills.

The potential

Industries are transformed by the transition to a circular economy and by ambitious climate and environmental goals. They need to comply with stricter governmental regulations and customer requirements. No Waste! sees this as an opportunity to develop new products, services and business models that can provide companies with green competitiveness. This is also in accordance with “The European Green Deal” launched in December 2019, a new growth strategy for making the EU´s economy sustainable.

“No Waste!”

No Waste! aims to be an attractive arena for business innovation, creating technology and solutions based on a sustainable use of resources. Our vision is no waste and a carbon neutral society. We are especially committed to these UN sustainability goals: No.9 – Industry innovation and infrastructure, No.12 – Responsible consumption and production and No. 13. – Climate action.

Our focus areas are primarily within the biological cycle of the circular economy – bio-waste and biomass, including plastics. These are valuable resources in the production of food and plants, biofuel and other biobased products such as chemicals and minerals. Our solutions will help reduce the total amount og waste and overall carbon footprint, as well as creating value from what is regarded as waste today.

Regional business development

The members of our cluster are a mix of private and public companies, research institutions and universities, business incubators and municipalities located around the Oslo fjord. We also seek to cooperate with companies and organizations outside this region, to enhance our research and innovation capabilities for global competitiveness. By stimulating a sustainable business growth based on a circular economy we aim to create new jobs and attract new green business to our region.

What does a circular economy entail?

This video from the Ellen MacArthur Foundation explains in an easy manner what the term means: